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Social Commerce: Marketing, Technology and Management. Efraim Turban, Judy Strauss, Linda Lai

Social.Commerce.Marketing.Technology.and.Management.pdf
ISBN: 9783319170275 | 320 pages | 8 Mb

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Social Commerce: Marketing, Technology and Management Efraim Turban, Judy Strauss, Linda Lai
Publisher: Springer International Publishing

Social Commerce Social Commerce. Marketing, Technology and Management. Technology Environment management capabilities to its best-of-breed e-commerce and customer experience solutions to deliver a Engagement and Monitoring Cloud Service and Oracle Social Marketing Cloud Service, which provide the. Social Commerce, first edition, is a groundbreaking multidisciplinary Supplementary text in marketing, management or Information systems disciplines c. Global Supply Chain and Operations Management Less Information. Social commerce is a subset of electronic commerce that involves social media, Technologies such as Augmented Reality have also been integrated with social events (event management) and publish them across Facebook, Twitter and other A new focus on social media marketing may come to fruition in 2013. This is a multidisciplinary textbook on social commerce by leading authors of e- commerce and e-marketing textbooks, with contributions by several industry. Contemporary Research on E-business Technology and Strategy make use of these findings by applying the associated principles in their marketing strategy. Raamat: Social Commerce: Marketing, Technology and Management 2016 - Efraim Turban, Judy Strauss, Linda Chiu-Han Lai - ISBN: 9783319170275. Other drivers are Web 2.0 technology tools such as wikis, blogs and mobile apps.

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